A Regional Approach Leverages Opportunities for Drawing Visitors to the Landscape
1
Economic Growth
UGA researchers found that the rural counties surrounding Columbus have the strong potential to tap into a vibrant regional tourism economy by leveraging their significant natural and cultural resources.
There are great opportunities to develop water trails, often referred to as “blue trails,” on a number of the beautiful rivers and creeks that flow through the River Valley Region.
The River Valley region has a distinct regional identity that could be leveraged to create a place brand strategy to encourage tourism and economic development.
